In 1996 Jerry Donworth founded the Ireland Golf Tour Operators Association (IGTOA). The goal was to promote and support Irish Golf Tourism and position Ireland as the best golfing destination in the world. The association today is the voice of Irish Golf Tourism. Each year the IGTOA host the Gala Irish Golf Awards, the awards recognise hotels, golf courses, companies and individuals for their high standards of service, quality, continued excellence and contribution to golf. To honour Jerrys impact on Irish golf, the signature award on the night is the Jerry Donworth Outstanding Contribution to Golf Award. Such notables as Darren Clarke, Padraig Harrington, Richard Hills, Christy OConnor Snr, Christy OConnor Jnr and Jay Connelly have been recipients of the award.